Dublin-based software developer Performix Technologies has appointed Ferdi Roberts as vice president of sales for Europe. He has more than fourteen years’ sales and operational management experience within CRM and enterprise-wide solutions providers, including Ariba, Cisco and Aspect. In his most recent role, he was director of European sales for the Enterprise Solutions Division at Yahoo. Previously he spent three years as MD, UK & Ireland for enterprise procurement specialist, Ariba, during which period turnover grew from $600,000 to $21m.
