Windows’ new look is no longer ‘Metro’ as Microsoft sidesteps trademark issue

3 Aug 2012

Start screens for Windows Phone 8 illustrate the now nameless layout

Earlier this week, Microsoft employees were advised to immediately discontinue use of the name ‘Metro’ in reference to the colourful, tiled interface designed by Microsoft for Windows 8 and Windows Phone 8.

A source for The Verge revealed that a memo was circulated to Microsoft employees explaining that discussions with an important European partner had led to the decision. It is believed that it comes down to a trademark dispute over the name.

Developers have also been instructed to stop referring to ‘Metro’ in descriptions and documentation pertaining to their apps.

The graphic, typography-based design style is now nameless until Microsoft announces a new one, which is expected before the week is out. Until then it will be referred to as ‘Windows 8 style UI’ or ‘new user interface’.

Elaine Burke is the editor of Silicon Republic