Restoring buzz-free hearing at the World Cup

15 Jun 2010

Web-based start-up Restored Hearing can assist sports fans suffering from the effects of listening to the Vuvuzela horn at this year’s World Cup or at other sporting events.

Established in 2009, Restored Hearing has developed a therapy to alleviate temporary tinnitus. The therapy, which lasts for about one minute, only requires a broadband connection and a pair of outer-ear headphones.

Temporary tinnitus, or ‘ringing in the ears’  is caused by exposure to loud environments, for example listening to the noise of the Vuvuzela horn at sporting or other events, loud music at concerts or operating loud machinery.

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In such noisy environments damage can be done to the sound receptor cells in the cochlea – that part of the ear which converts wave vibrations into electric signals before sending these signals to the brain.

Minute-long therapy from Restored Hearing

To alleviate this problem and to assist sufferers, Restored Hearing offers unique online and tailored, minute-long therapy sessions for individuals who want to clear their ears of the ‘ringing’ sensation and regain ‘buzz-free’ hearing.  The therapy is based on sound and wave theory, using a low hum to physically stimulate the cochlear hairs back into their original upright position.

The therapy sessions, which have a 99pc success rate, can be purchased singly by SMS payment or in batches of ten using a credit card. Restored Hearing also provides a subscription payment that provides monthly, quarterly or annual use of the sound therapy.

 “The growing phenomenon of the use of the Vuvuzela horn at the World Cup and other sporting events around the globe, including GAA matches here in Ireland, will see sports fans using our temporary tinnitus therapy in the same way concert goers currently benefit,” said Rhona Togher, co-founder, Restored Hearing.  

“This unexpected new customer base can conveniently access our therapy online so that they can continue to enjoy their sporting events without the annoyance of ringing in the ears.”

Formally launched last August

Restored Hearing was established in May 2009 by Rhona Togher, Eimear O’Carroll and Anthony Carolan and was formally launched in August 2009.

Since then the company has received international interest and sales in the UK/Ireland, Europe, North America and Australia. The company is continuing to research the therapy’s effects for the sufferers of permanent tinnitus.

In addition to running the company, Togher and O’Carroll are also continuing their studies and have just completed their first year as undergraduate physics students in University College Dublin and University of Edinburgh, respectively.

Restored Hearing, which is currently participating on NovaUCD’s Campus Company Development Programme, has previously been supported by the Sligo County Enterprise Board and the Business Innovation Centre, Sligo IT.

Photo: (Left to right) Rhona Togher, Anthony Carolan and Eimear O’Carroll, co-founders of Restored Hearing

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