The digital advertising space is about to undergo a major shake-up thanks to the advent of programmatic advertising, where marketers equipped with a single dashboard and real-time analytics can roll out entire campaigns across a variety of mediums.
AOL’s 170-strong operation in Dublin is in the vanguard of this major shift in digital marketing that will lead to vast changes across the web and traditional media.
The Dublin operation has the distinction of being one of the few online advertising giants in Dublin with the bulk of its workforce focused on core development.
As John McClean explains it, that core development effort is hinging around AOL embracing programmatic advertising technologies. This requires the use of new software languages like Java 8, which not only presents a new challenge but an infinite advantage in the fast-changing digital space.