For SNP Communications co-founder Maureen Taylor, leadership is all about empathy.

Maureen Taylor is a master communicator whose work as CEO at SNP Communications has helped some of Silicon Valley’s best and brightest become more thoughtful, and get their ideas across effectively.

Taylor spoke at Inspirefest 2017 about the importance of seeking understanding as a leader when you communicate with your team, maintaining that good communication hinges on positive intentions. “It’s about how you inspire, how you motivate and how you can persuade to move something in a certain direction if your intent is good.”

By approaching your valued team members with the intent to understand their situation, a less intimidating atmosphere is created, allowing leaders to get to the bottom of things and steer their teams in a positive direction.

Words by Ellen Tannam