Business is going digital, where's the plan for Ireland's industrial future?

You only have to look at the fact that Facebook has now reached its 500 millionth subscriber, that a graduate of Ballyfermot Senior College can win an Oscar and that a two-year-old US games company called Zynga is looking at US$1bn in revenues to realise that the long-awaited digital-media revolution is in full swing.

Neil Leyden is a media consultant, screenwriter and entrepreneur and the prime mover behind the International Content Services Centre, an initiative which aims to make Ireland a global content management destination. This would involve streamlining the storage, localisation, delivery and distribution of content, as well as the associated rights management, clearance and collection to provide a
global service for national and international clients.

"The most important thing is to pull our resources together and I'm seeing this happen, the recession is bringing a lot of people together. Probably the biggest digital-media opportunity at the moment is games, particularly online casual games. Just look at the location of Electronic Arts, Zynga, Activision, Gala and Blizzard here. We need to put together a strategy that capitalises on Ireland as the place for online games," says Leyden.

Read more of 'Business is going digital, where's the plan for Ireland's industrial future?' at Digital 21.

www.digital21.ie - Digital 21 is a campaign to highlight the imperative of creating an action programme to secure the digital infrastructure and services upon which the success of our economy depends.

John Kennedy | |