Apple’s marketing genius continues to be in overdrive and the company has just issued a video ad with the Pixies song Gigantic to showcase a number of outstanding apps for the iPhone.
Dublin: 24.04.2014 09.27AM
A mock-up of how the Sony HD Studio Dublin will look when completed in 2013
TV3 has forged a technology partnership with Sony that will see the commercial broadcaster utilise the latest high-definition camera and support equipment at its new HD Studio in Ballymount, Dublin.
The deal follows a series of discussions which culminated in an agreement at IBC 2012 and will see the new studio – which will be Ireland’s biggest fully HD studio – named the Sony HD Studio Dublin.
Sony’s technology solution will see six Sony HDC-2400 studio cameras and a Sony MVS-7000X vision mixer installed as part of the broadcaster’s ongoing HD upgrade across its facilities. The facility is due for completion in 2013 and the cameras and switcher will be provided by Sony specialist dealers Eurotek.
The development of Sony HD Studio Dublin follows the expansion and upgrade of TV3’s Ballymount facility earlier this year and the Sony HD Studio Dublin will provide a new and unique facility for the Irish TV production industry.
All Sony businesses in Ireland have secured exclusive first usage of this facility as part of the deal.
“Television is a global business and this deal with Sony launches TV3’s new studio into a global production environment,” TV3’s commercial director Pat Kiely said.
“The Sony HD Studio Dublin provides a world-class facility for TV3 and other content producers in Ireland. With Sony on board, we look forward to welcoming international broadcasters and producers to experience these excellent facilities for themselves. This is a major development for the sector in Ireland,” Kiely added.