Globalsym allowing students to run a business virtually


28 Mar 2011

NUI Galway Bachelor of Commerce with Accounting students are learning about the challenges of running a business using an online simulation tool called Globalsym.

As a result of a collaboration with University of Texas, this interactive game involves students managing a company by producing and selling products, and competing against other virtual companies in a virtual business world.

Just as in the real world, students face decisions on how to handle the problems and opportunities facing the modern company. They are involved in developing a strategy for their company each week in response to economic and political information and aligning marketing, finance, production and sales decisions with their chosen strategy.

The third-year students at NUI Galway have extended the competition beyond their classmates to compete with post-graduate business students in the University of Texas.

On a recent visit to NUI Galway, Prof Stephen Salter from University of Texas commented on the high performance of a number of NUI Galway teams who are giving the Texans a run for their money.

“Students appreciate the opportunity to apply the skills they have learned across their subjects in managing a company and the competitive element with University of Texas has been very enjoyable for students,” said Dr Breda Sweeney, head of the accountancy and finance discipline at NUI Galway.

Article courtesy of Bizstartup.ie