New programmes to build online business skills

26 Aug 2011

The Digital Marketing Institute (DMI) has introduced two dedicated training programmes to help participants to create the ideal blueprint for building an online business.

Delivered by a cluster of business and digital media specialists, one programme is a week-long bootcamp starting 17 October and the other a 12-session weekly night course starting 11 October.

Along with identifying the right business model, they will have a comprehensive overview of all the major disciplines required including site development, marketing, e-commerce, operations and finance.

A successful online company has many components. For example, understanding the online marketplace is critical to defining the brand and business model. Mapping out marketing, advertising and legal strategy prior to web development will avoid expensive delays and changes. It is vital to get the right advice at the right stage to minimise the risks, said DMI founder Ian Dodson.

"We know if our clients get the best advice in the correct sequence they will avoid costly errors and get it right first time. To this end we’ve sourced the finest minds in their fields and designed high impact programmes around the expertise.”

Contributors include former entrepreneur of the year and cloud technology specialist John Becket and Gerry Delaney, former finance advisor to the Smurfit Group; social media guru Krishna De and Sean Kirwan, Ireland’s most respected authority on e-commerce issues.

 Both programmes are designed to be highly motivational and interactive. They are equally suited to those looking for a career change and those who want to transfer their businesses to online.

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