Irish mobile payment solutions software player Valista is to establish a new consulting division aimed at enabling mobile operators to derive greater profits from average revenue per user (ARPU) income. However, Valista CEO Raomal Perera warns that the company has no intention of becoming the ‘Accenture’ of the mobile world.
Customers of Valista – including AOL, Vodafone, NTT DoCoMo, France Telecom, Orange and O2 – collectively saw an increase in transaction volumes of 340pc during 2004 through the deployment of the company’s technology. Based on this, Valista aims to leverage the experience of aggregating millions of transactions to enable other operators identify new business opportunities and process improvements.
Designed for wireless and fixed-line operators, internet service providers and enterprises that require the knowledge of industry experts in the payments technology area, Valista Consulting is described as an educational service that provides an objective view of all industry technology solutions relating to payments.
Speaking to siliconrepublic.com, Perera (pictured) explained: “One of Valista’s differentiators is that we are in several markets across the globe and working with key bluechip companies. This has given us considerable insight and experience into how operators can derive revenues and profits from new services involving payment.”
Perera explained that operators have moved beyond quoting (ARPU) metrics to focusing on a new metric average profit per user.
He explained that at present Valista Consulting consists of three senior executives experienced in payment platforms. “It is starting small and our plan is to grow it gradually to become a niche, profitable business.
“Ultimately it will function as a catalyst for operators to deploy Valista products and services,” Perera concluded.
By John Kennedy