Adforce to bring Californian newspapers into the digital age

7 Oct 201685 Shares

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The deal with CNPA is the latest in a series of US deals with publishers like Vice.com

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Colm Grealy’s Adforce has clinched a vital deal with the California Newspapers Publishing Association to bring over 1,300 newspapers into the digital age.

Grealy’s deal with the California Newspapers Publishing Association (CNPA) follows on the heels of a similar deal with the New York Press Service, that will see it sell advertising across hundreds of US and mobile websites.

CNPA is one of California’s oldest publishers, with a pedigree going back to 1888 and an impressive number of 1,300 daily, weekly and student newspapers.

‘As newspapers embrace digital, it is our aim to help them take advantage of the lucrative revenue streams from their digital content’
– COLM GREALY

The three-year strategic partnership with Adforce.com will help enhance its members’ advertising offering by providing a single point-of-purchase for brands and advertisers wishing to reach audiences in the state of California, with precise targeting by location, device, and even, time of day.

In turn, member publishers have the potential to generate additional income from their mobile and web content.

A California state of mind

“The strategic planning committee looked carefully at both the effort begun in New York, to create a nationwide high-CPM digital network run by state press associations, and the ability of new strategic partner, Adforce.com, to provide all the expertise and support necessary to make it happen,” said John Burns, chairman of the CNPA strategic planning committee and publisher of the Petaluma Argus-Courier.

“The committee recommends each CNPA member look carefully at this opportunity powered by CNPA and its sister press associations to create a nationwide digital sales force and placement process that will drive new revenue to your newspaper.”

Adforce.com has carried thousands of campaigns for many major international brands in the US and Europe to become a leading mobile advertising network.

Adforce.com was founded in Dublin, Ireland, by Grealy who was CEO of Ireland’s first commercial internet company Ireland On-Line.

Adforce.com clients include Landmark Media, Vice.com, Goal.com, IMDb, Amazon, Communicorp, Triton Digital, Premierleague.com, TuneIn and RTÉ Radio.

“As newspapers embrace digital, it is our aim to help them take advantage of the lucrative revenue streams from their digital content,” Grealy said.

“In partnership with the CNPA, Adforce.com will make it easier for publishers to attract premium advertisers by providing a single point-of-purchase that can engage millions of readers across the State of California.”

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Editor John Kennedy is an award-winning technology journalist.

editorial@siliconrepublic.com