Most next-generation executives foresee video in workplace – Cisco survey

8 Aug 2013

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Most next-generation executives intend to depend on video to deliver new products and services, as well as connect with staff, suppliers, customers and prospects, a new Cisco survey suggests.

The 2013 Cisco Global Young Executives’ Video Attitudes Survey provides insight into what management track leaders aged 34 and under think about business-class video, which is designed to deliver high-quality, reliable and secure video to users.

The survey findings reveal that three out of five young executives say they will rely more heavily on business-class video during the next five to 10 years, and 87pc believe video has a significant and positive impact on an organisation.

The respondents cited benefits to using video in the workplace, such as cost savings, overcoming language barriers, enhancing telecommuters’ experience, and even attracting top talent.

The majority of respondents (87pc) also said they would choose to work for a video-enabled organisation over a company that has not invested in business-class video communications, because the video-enabled organisation “cares about using technology to fuel business growth”.

Rowan Trollope, senior vice-president and general manager, Collaboration Technology Group, Cisco, said today’s leaders are often tech enthusiasts.

“Tomorrow’s leaders are increasingly tech dependent and video is no exception to the rule,” Trollope said.

“The next generation of leaders is realising that using video makes them more productive, helps companies reduce costs, and even plays a role in attracting the best talent available. They understand why video can be better than being there.”

Cisco commissioned Redshift Research to conduct the survey of more than 1,300 respondents worldwide.

Videoconferencing image via Shutterstock

Tina held senior editorial positions at daily newspapers in Ottawa and Toronto

editorial@siliconrepublic.com