Facebook chooses Salesforce CRM system


29 Jul 2010

Enterprise cloud computing company Salesforce.com announced today that Facebook has selected its CRM tool to manage its sales operations.

Facebook has deployed the Salesforce CRM system across its sales operation teams along with its developer relations to automate complex workflow and approval processes. The system integrates with half a dozen existing systems.

“Facebook and Salesforce.com share a common vision for helping people connect and share information more efficiently,” said Sheryl Sandberg, chief operating officer, Facebook. “Salesforce.com’s cloud model was the perfect fit for us – with our current growth trajectory and future sales goals, we needed a product that will scale with our growing business.”

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“Facebook joins the thousands of companies managing their enterprise sales teams in the cloud, enabling them to focus on their fast-growing business rather than the hardware and software to support it,” said Marc Benioff, chairman and CEO, Salesforce.com.

Article courtesy of Businessandleadership.com