Apple has revealed that all jet black iPhone 7 handsets and iPhone 7 Plus models in all colours are sold out online ahead of launch this Friday.
That means that users who walk into stores on Friday to buy the new generation of iPhone devices without having pre-ordering the device will be disappointed.
As reported yesterday, local operators are citing strong interest in the new smartphones.
Vodafone said that “interest is looking better than last year” while Three said interest “is high”.
‘During the online pre-order period, initial quantities of iPhone 7 Plus in all finishes and iPhone 7 in jet black sold out and will not be available for walk-in customers’
The new iPhone 7 and 7 Plus are the first Apple smartphones to come without the traditional audio jack, relying instead on the Lightning connector to serve as a new audio port. The phones are powered by the new A10 processor and boast a new six-lens camera design. The iPhone 7 Plus comes with a new-dual camera system that will enable enhanced zooming and depth-of-field photography.
“We couldn’t be happier with the initial response to iPhone 7 and iPhone 7 Plus, and we are looking forward to beginning sales through our retail stores and partners around the world,” Apple said in a statement.
“Beginning Friday, limited quantities of iPhone 7 in silver, gold, rose gold, and black will be available for walk-in customers at Apple retail stores.
“During the online pre-order period, initial quantities of iPhone 7 Plus in all finishes and iPhone 7 in jet black sold out and will not be available for walk-in customers. Availability at partner locations for all finishes may vary and we recommend checking directly with them.
“Customers can continue to order all models in all colours on apple.com. We sincerely appreciate our customers’ patience as we work hard to get the new iPhone into the hands of everyone who wants one as quickly as possible,” Apple said.
Updated at 4.17pm, 15 September 2016: This article has been amended to clarify the availability of iPhone models in-store and online.