Digital supremo Dylan Collins appointed chairman of marketing player Potato

12 Mar 2013

Demonware and Box of Awesome founder Dylan Collins has been appointed chairman of Potato, one of Europe’s fastest-growing marketing technology agencies which counts Google, YouTube and PayPal as clients.

Founded in 2010 by veteran developer Jason Cartwright and long-time business partner Luke Guttridge, Potato is widely known for its expertise in building marketing-driven, massively scalable web applications.

As CEO and investor, Collins has been responsible for growing some of Europe’s leading technology and entertainment companies, including Box of Awesome, Fight My Monster, Jolt Online and DemonWare. He is chairman of a technology-focused private equity firm and an adviser to several companies in Europe and the US. He was recently appointed as the Irish Government’s Startup Ambassador.

Potato is considered by many industry insiders to be the top marketing technology firm in Europe that has a sought-after Python team based in multiple countries. Potato has been at the centre of highly regarded campaigns and projects from Google, YouTube, and PayPal, as well as agencies including Profero, Mother and BBH.

Collins said, “I first got to know Jason and Luke several years ago and have watched with awe as they founded and built Potato into the technology powerhouse it is today. They’re easily the top marketing technology team in Europe and one of the very best in the world at what they do. It’s a genuine privilege to join their board.”

John Kennedy is a journalist who served as editor of Silicon Republic for 17 years