The Daily iPad newspaper gets off to strong start

4 Mar 2011

The Daily, the digital newspaper created for the iPad tablet computer by Apple and News Corp, has drawn hundreds of thousands of downloads since its launch on 2 February, its publisher said.

“It’s going great,” Greg Clayman said at the paidContent 2011 conference in New York. “We’re not disclosing the exact numbers (of downloads) but it’s in the hundreds of thousands.”

A number of readers have paid for the subscription that costs 99 cents a week, even though The Daily has extended its free trial period until 21 March, Clayman said.

He added that The Daily is not “locked into” a single platform and it would eventually be offered on tablet computers running Google’s Android software, and not just be available on the iPad.

“We want to be where the consumers are,” Clayman said, noting he expects the Android tablet market to increase.