Two professional men in suits are smiling into the camera, standing on Queen's Street in Belfast.
From left: Chris Johnston, chief executive of Adoreboard, and Brian Cummings, investment director at Clarendon Fund Managers. Image: MCE Public Relations

AI human experience company Adoreboard creating new Belfast jobs

26 Nov 2019

AI-based customer and employee experience company Adoreboard will hire for six new jobs in Belfast.

Having secured funding from the Halo Business Angel Network (HBAN) and Co-Fund II, software company Adoreboard has announced its plans to hire for six new jobs alongside a series of major contract wins. 

Founded in 2011 by CEO Chris Johnston, Belfast-based Adoreboard uses emotion artificial intelligence (AI) to improve customer and employee experience, and its technology has been used by brands such as Nike, BMW and Three Mobile. There are currently 11 people working at the company, which recently opened new offices on Queen’s St. 

HBAN is a joint initiative of Enterprise Ireland, InterTradeIreland and Invest Northern Ireland, which aims to promote business angel investment. Last week, it announced that its angels had invested €100m in businesses across the island of Ireland since 2007.

Co-Fund II, meanwhile, is part of Invest NI’s Access to Finance portfolio and is managed by Clarendon Fund Managers.  

‘A real catalyst’ 

Speaking about the announcement, Johnston said: “Our software measures human experience through emotion AI and this is critical if you want to deliver business impact through better employee and customer experience.  

“The HBAN process has been a real catalyst for this growth period in the company. We’ve added a number of new customers including Franklin Templeton on employee experience and major FMCG brands on customer experience.  

“This month, we relocated to a new office on Queen’s Street and that will support our growth in the years ahead.”  

Global expansion

Johnston went on to describe the types of roles that the company will be hiring for, which will include a mixture of sales and marketing jobs, and engineering and data analytics positions, all of which he said will help his team expand Adoreboard’s “global presence further”.

Michael Black, one of the business angels to invest in Adoreboard, added: “Adoreboard is an indigenous company that is changing the way brands market their products through innovative AI.  

“I’m delighted to have invested in the company and look forward to sharing my experience in the tech sector with Chris and his team.” 

Lisa Ardill
By Lisa Ardill

Lisa Ardill joined Silicon Republic as senior careers reporter in July 2019. She has a BA in neuroscience and a master’s degree in science communication. She is also a semi-published poet and a big fan of doggos. Lisa briefly served as Careers Editor at Silicon Republic before leaving the company in June 2021.

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