Zig Serafin, CEO of Qualtrics, standing against a dark background.
Qualtrics CEO Zig Serafin. Image: Qualtrics

Qualtrics workforce to hit 650 in Dublin amid EMEA expansion

Employee experience software company Qualtrics will hire 1,000 additional staff across Europe in the next three years to capitalise on the growth of hybrid work.

Qualtrics has said it plans to double the size of its Dublin office as part of a major EMEA expansion. The employee experience software company is aiming to hire 1,000 people across its European locations over the next three years.

It currently has 300 staff at its Dublin base and plans to have 650 employed there by 2024. The roles will be spread across a variety of sectors including sales, professional services engineering, operations, customer success and marketing.

In 2019, it said it would hire 350 people in the Irish capital, in a move that would bring its headcount to 600.

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Qualtrics is now expanding its EMEA headquarters in Dublin, which it expects to reopen in early 2022. The company is implementing a hybrid model for staff, with redesigned collaboration spaces and solo working areas. New features for the Dublin HQ also include a gym and wellness centre, and a new outdoor terrace for the in-house pub.

As well as the Dublin hires, Qualtrics will also take on new staff in its offices in London, Paris, Munich, Amsterdam and Kraków. It plans to grow its Poland-based engineering team by a third and open a new European R&D hub. It has also hired a new team of executives in a number of its EMEA locations.

The software company plans on growing its customer base in the EMEA region significantly in the coming years, on the back of increased global demand for hybrid work since the pandemic.

“Organisations around the world are in the middle of an experience transformation – and there is a massive market and category opportunity ahead of us,” said Zig Serafin, CEO of Qualtrics.

“Experience data is becoming the most valuable data within an organisation, and Qualtrics has a 10-year head start in this market,” he added.

Stephanie Barton, managing director for Qualtrics in EMEA, who recently joined the company from tech firm VMware, commented that Qualtrics would be a “critical partner to some of the region’s biggest brands as they design new employee experiences and ways to interact with customers”.

The company works with businesses including Merck, Airbus and the Financial Times to help them manage customer, employee, product and brand experiences. It recently launched a new software package for hybrid working, which is designed to help companies implement flexible working strategies by using employee feedback and data.

“Over the past 18 months, we saw kitchens become conference rooms, bedrooms turned into classrooms, and leading teams via video became the new normal. The truth is, the way people want to work is evolving and businesses need to evolve with it,” Julia Anas, chief people officer at Qualtrics, said at the product’s launch in July.

Qualtrics, which was founded in Utah in 2002, currently has about 4,000 staff worldwide. It was acquired by German software giant SAP in 2018 and went public earlier this year. As well as its European locations, the company has offices in the US, Singapore, Tokyo, Australia and South America.

Blathnaid O’Dea
By Blathnaid O’Dea

Blathnaid O’Dea joined Silicon Republic in 2021 as Careers reporter, coming from a background in the Humanities. She likes people, pranking, pictures of puffins – and apparently alliteration.

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