Global Reviews is to create 30 jobs over the next two years in Cork with the opening of its European headquarters in the city.
The company, which helps e-commerce brands optimise their online sales and digital marketing with insights about their potential customers, will be seeking experienced professionals to support the growth of its consumer experience syndicated programmes and provide sales and digital marketing insights to its clients worldwide.
The Cork team will also be working closely with Global Reviews' head office in Melbourne, Australia, and its regional office in London.
Nicholas Greig, European regional director, Global Reviews, said the company chose Cork in which to continue its global expansion because of the city's "positive energy, the calibre of the local workforce, the fact that we have secured many Ireland-based clients in the insurance, banking and retail e-commerce markets, as well as the ease of access to European markets."
Ireland's Department of Jobs, Enterprise and Innovation is supporting the jobs through IDA Ireland.
Minister for Jobs, Enterprise and Innovation, Richard Bruton, TD, said big data is a sector the Government has supported as part of its Action Plan for Jobs.
"We put in place a number of measures to target opportunities, including establishing a technology centre in this area," Bruton said.
"Today's announcement by Global Reviews shows the possibilities that exist in this sector. Here is a leading research and marketing company, using big data to improve its service."
Barry O'Leary, CEO of IDA Ireland added that Global Reviews' decision to establish its European HQ in Cork highlights the city's reputation as a leading location from which to do business with Europe.
Cork City image via Shutterstock