Slack, the San Francisco-headquartered popular messaging platform, has set up a European HQ in Dublin, and will bring 100 jobs to the capital over the next couple of years, with a base in the Digital Hub.
Largely in customer support and account management positions, Slack’s investment in Ireland sees yet another major tech company set up a base in Ireland.
Despite being just over a year old, Slack has more than 750,000 daily active users, making it the fastest-growing business app ever.
Customers include Adobe, Airbnb, BuzzFeed, Dow Jones, eBay, Expedia, HBO and The New York Times.
“The launch of our European headquarters is a significant milestone for Slack as we grow our business,” said James Sherrett, Slack’s Dublin-based accounts team lead.
“With an initial focus on customer experience and account management, our Dublin office will play a central role in our international footprint.”
Only yesterday the founders of Slack spoke of its need to improve its own communication, in an ironic twist, with word of mouth driving its popularity rather than targeted, effective marketing and positioning.
“We’ve just done a shitty job of telling people how to use Slack,” Cal Henderson, a co-founder of Slack and its chief technology officer, told VentureBeat.
“It’s embarrassing that the best tips are on third-party publications,” said Henderson. “We’re so bad at describing what Slack does that everybody else needs to do it for us.”
Although, with 750,000 users, daily word of mouth is clearly proving effective.
Martin Shanahan, CEO of IDA Ireland, commented: “Slack is one of the most talked-about companies on the tech scene right now.
“Slack was attracted to Ireland due to our international reputation as a location where companies can quickly establish their operations and rapidly expand using the strong pool of local talent.”
Communication image, via Shutterstock