3 to invest €1m in stores upgrade

27 Jul 2009

Mobile operator 3 is to invest €1m in upgrading its 21 stores nationwide, including plans to roll out interactive capabilities within state-of-the-art interior design.

The company says the new store layouts will give consumers a first-class shopping experience with more space for handsets and interactive demonstrations.

The new interactive capabilities – including display units that let users try out all features of phones –  in-store represents a first for Ireland and a significant evolution in how consumers test devices prior to purchase.

 “3 launched into the Irish market in 2005 and since then we have opened over 400 retail outlets and 21 3Stores up and down the country,” said Elaine Carey, Director of Sales at 3.

“This significant upgrade is a sign of 3’s commitment to the Irish market and our ambition to create a world-class shopping experience in our own stores. Our employees receive first-class training on all 3’s products and services and are also well positioned to help customers select the best price plans to suit their budget.”

The 3Store upgrade sees brand new hi-tech display units being installed into the stores which mean customers can try out all the features of any phone before they decide to buy it.

3 have also increased the numbers of handsets on display by 25pc, reflecting the wide range of mobiles 3 has to offer.

By John Kennedy

John Kennedy is a journalist who served as editor of Silicon Republic for 17 years