Aertel to survive digital switchover, new format for teletext

24 Oct 20121 Share

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RTÉ Digital has confirmed that the popular Aertel service will survive today’s digital switchover and has been given a digital makeover.

Within the past hour, Ireland’s analogue signal was switched off at a ceremony at RTÉ.

RTÉ confirmed the Aertel information service will be available in an updated format on RTÉ Aertel and on Saorview and UPC.

It will also be available to mobile users on m.rte.ie/aertel and the original version will remain for Sky users.

RTÉ’s Aertel service has, according to TGI’s latest report from September 2012, more than 1.2m users on a weekly basis. 

In addition – close to 5m page impressions are generated online monthly via RTÉ Aertel and m.rte.ie/aertel. 

“Over one-third of Aertel’s overall users are within the 15-34 age group,” said Tom Grealis, director of production and operations at RTÉ Digital.

“With over 300,000 mobile page impressions, mobile usage of RTÉ Aertel is significant. RTÉ Aertel continues to have an emotive appeal to teletext users who have grown up with the service. We’ve taken the best of the service and  modernised it on www.rte.ie, while keeping a familiar look and feel that appeals to our traditional users,” Grealis said.

RTÉ Aertel’s wide-ranging content, available at the press of a button, spans news, sport, business, entertainment, weather, stocks and shares, TV and cinema listings, flight times, holidays, public information, and subtitles.

Editor John Kennedy is an award-winning technology journalist.

editorial@siliconrepublic.com