Walt Disney Studios has become the first advertiser to partner with Twitter on its new Earlybird service.
A new revenue channel for Twitter, Earlybird is designed to provide followers with exclusive deals, sneak peeks, events and discounts for a limited period of time. While advertisers design the offers – deciding on their availability, amount and price – Twitter retweets them to @earlybird followers.
Launched on 6 July and initially focused on the US market, @earlybird has so far attracted more than 60,000 followers.
Walt Disney’s exclusive offer is a two-for-one special deal on tickets for The Sorcerer’s Apprentice, which opened in US cinemas this week.
According to the Twitter blog, the programme is just getting started: “We’ve got an amazing line-up of deals to share in the coming days and weeks with people following @earlybird.
“Several times a week, @earlybird will help consumers discover Twitter-exclusive deals in entertainment, fashion, technology, beauty, travel and more. These deals will come directly from our advertising partners and from other companies (including Groupon and Gilt Groupe) that already deliver valuable deals to consumers via Twitter.”
Article courtesy of Businessandleadership.com