Google acquires ‘g.co’ URL shortcut for its websites

19 Jul 2011

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Search giant Google has acquired the go.co domain that will only link to official Google products and services, the company revealed. The idea is that it will make it easier for users to find or recall specific web pages and services.

In 2009, Google launched its goo.gl URL shortener but realises a domain of its own would be just as handy.

“The shorter a URL, the easier it is to share and remember,” explained Gary Briggs, VP, consumer marketing.

“The downside is, you often can’t tell what website you’re going to be redirected to. We’ll only use g.co to send you to webpages that are owned by Google, and only we can create g.co shortcuts. That means you can visit a g.co shortcut confident you will always end up at a page for a Google product or service.

The acquisition of the g.co domain was managed by .CO Internet SAS, a firm that operates .co domain names.

Briggs said that goo.gl will remain as Google’s public URL shortener that the public can use to shorten URLs across the web.

He said that g.co-labelled websites will start rolling out to the web soon.

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Editor John Kennedy is an award-winning technology journalist.

editorial@siliconrepublic.com