Online news site The Huffington Post will launch a UK version on 6 July in an effort to break into Europe, before moving to 12 other countries by the end of the year.
According to The Drum, president and editor-in-chief Arianna Huffington confirmed these plans in Cannes this morning.
The UK version will keep true to the template of the US version – a mixture of news reports, blogs and commentary.
Along with this, Huffington said the company plans to launch more international editions of the site. France will follow the UK version, followed by Latin America, Australia and India.
“We have to be in 12 countries by the end of the year. We’ve already launched in Canada, which has been a great success,” she said.
The international rollout of The Huffington Post was made possible after it was acquired by AOL for US$315m in cash.
Speaking at the event, AOL chairman and CEO Tim Armstrong said the company will make bolder moves to be more editorially driven.
“What Amazon is to commerce, and what Google is to search, AOL has to be to content,” he said.
Photo: The Huffington Post editor-in-chief Arianna Huffington
