Brightcove has unveiled the Brightcove Experience for HTLM5, a framework for publishing and delivering high quality, interactive and advertising-supported web video experiences for HTML5-compatible devices.
The new platform will enable media companies and marketers around the world to easily expand the reach of their online video initiatives to popular consumer devices, including the Apple iPad, iPhone and iPod touch.
“Our customers want to be able to deliver their video content to every screen without sacrificing the quality, interactivity and monetisation capabilities they have come to expect from the Brightcove platform,” said Jeremy Allaire, Brightcove chairman and chief executive officer.
“The Brightcove Experience for HTML5 fills the gap between the current playback capabilities of the emerging standard and what our customers need to operate successful online video businesses.”
What the Brightcove Experience for HTML5 does
The Brightcove Experience for HTML5 provides support for intelligent device detection, playlist rendering, and playback of H.264 encoded video content.
Media companies are using the Brightcove Experience for HTML5 today to build iPad-ready websites.
Over the course of this year, Brightcove will expand the Brightcove Experience for HTML5 to include full support for customisation and branding of the player environment, advertising, analytics, social sharing and other capabilities currently found in Brightcove experience solutions for other platforms.
Media companies already taking advantage of the Brightcove Experience for HTML5 solution to produce iPad-ready websites include The New York Times and Time Inc.
“Brightcove is committed to innovating on top of standards and driving them forward,” said Bob Mason, Brightcove’s chief technology officer.
“The Brightcove Experience for HTML5 gives us the opportunity to take all of the knowledge we’ve gained about real world success with online video and apply it to this new open standard.”
The Brightcove Experience for HTML5 follows last month’s release of the Brightcove Mobile Experience for Flash Player 10.1 to support video for Google Android, Symbian S60, Palm webOS, Windows Mobile and Research in Motion BlackBerry.
Brightcove has previously announced distribution capabilities for internet-connected TV platforms and devices, including Yahoo! TV Widgets, Boxee, Roku and VUDU.
By John Kennedy
Photo: The Brightcove Experience for HTLM5 will enable marketers and media companies to expand the reach of their online video initiatives to popular consumer devices