PlayStation 3 to stream ITV and Channel 4

13 Dec 2010

Marking the further convergence of gaming consoles with mainstream TV services, Sony is putting ITV and Channel 4’s catch-up services ITV Player and 4oD on its PlayStation 3 console.

The move is intended by Sony to boost demand for its console in the UK market by 10pc.

The new services are expected to go live this week.

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Until now, ITV’s catch-up service was only available on Virgin Media and BT Vision.

The move positions the PlayStation 3 platform on a much broader base for home entertainment and will give people more reasons to buy the device.

Technology rival Microsoft already has an agreement in place with satellite TV firm BSkyB. A deal signed last year between BSkyB and Microsoft means Xbox 360 owners have access to live and on-demand pay-TV content via their consoles.

John Kennedy is a journalist who served as editor of Silicon Republic for 17 years

editorial@siliconrepublic.com