Sports news a safe bet for UPC


24 Jul 2008

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A new sports channel called SportsXchange, with a complementary website which streams programming in real-time, was launched today.

Designed to be the one-stop shop for sports enthusiasts and betters, the channel is available to UPC customers on digital channel 417.

Described by Simon Kelehen, head of TV for UPC Ireland, as a “new breed” of sports channel, SportsXchange aims to combine the very latest in sports statistics with expert insight to give viewers the knowledge they need to make informed decisions.

SportsXchange will feature a range of live sports information programming – at least eight hours a day – hosted by well-known industry experts and personalities such as Charlie Brooks and Ray Houghton. It has also secured the exclusive live broadcast rights for the Brazilian football championship.

The website provides the latest sports news and statistics, while also streaming the programming so people can watch no matter where they are. The site provides links to partner sites so viewers can go directly to fixed odds, pools, exchange, spread-betting and gaming sites of their choosing.

One totally unique feature of the website, according to UPC, is the SportsXchange predictor. Viewers can input a selection of horses and, through use of the statistical data available, can pull out a computer predicted result based on any combination of past form, riders, trainers and conditions.

The website states SportsXchange is not a betting company but a media channel. It says it informs its audiences and facilitates links to betting organisations which are regulated and licensed separately in the UK by the Gambling Commission.

On the sensitive subject of promoting gambling, it states: “SportsXchange has developed responsible programming features that aim to educate and inform viewers on how to combat issues such as compulsive gambling. The channel and website also provide advice and helpline details so people can contact specialist help with their problems if needed.”

By Sorcha Corcoran

Pictured: Tim Peters, host of The SportsZone on new sports news and betting channel, SportsXchange