Social media is staking its claim in the travel and hospitality industry, a new infographic shows.
The infographic published by Four Pillars on Visual.ly says the travel and tourism industry relies heavily on word-of-mouth and social networks, which provide the platforms on which consumers can praise – or pan – tours, hotels, airlines and restaurants.
More specifically, 92pc of consumers say they trust earned media, such as word-of-mouth and recommendations from friends and family, above all other forms of advertising, according to the infographic.
Some consumers also turn to social media when it comes to researching and booking holidays. In addition, they hop online once at their destinations to blog about their travel experiences, and hit social media sites again back home to post reviews about places they have been.