Tinder is full of married users, from the city, most likely male (updated)

7 May 2015


It turns out 30pc of Tinder users are married, 12pc are in a relationship, and almost all are even cheating on Tinder itself by using other online dating services. Also, more than 60pc are men.

That’s according to a wonderful piece of research from the Global Web Index (GWI), which looked at the dating app that has taken the smartphone world by storm.

Indeed the number of swipes – the determining factor between users meeting up or not – exceeds one billion a day on occasion, with global interest in the app always high.

Interest, it seems, that is also coming from plenty of married people. The demographic report compiled by GWI shows just 54pc of users are single, with 83pc of users aged between 16 and 34, and three quarters living in urban locations.

Four per cent are divorced/widowed, with 1pc intriguingly describing themselves as ‘other’.

Tinder, what have you done?

Frankly, the research paints the picture of cities that are swarming with anti-monogomous philanderers, swiping their way through society, while honourable country folk steer clear.

Of course, Tinder is more than just a hook-up app, it’s a “social discovery platform, facilitating an introduction between two people”, according to co-founder Justin Mateen.

We’re convinced.

Tinder only recently went down the ‘premium’ route so well worn by online services. Tinder Plus, which charges people more money the older they get, was launched last month, costing users nearly €6 per month, but over 28s will have to fork out more than €20.

The reasoning behind this becomes a little more clear when you look at GWI’s other findings.

When Plus was announced, we were confused as to why anyone would agree to such a pricing structure, but GWI has discovered that 71pc of Tinderers use other online dating services, with around a quarter paying for the privelege.

[UPDATED] But are the findings accurate?

Tinder refute the findings GWI made, claiming the study is from one location, from a small pool of subjects, therefore portraying an inaccurate view of the popular app.

“The results of this tiny, 681 person study in the UK is a totally inaccurate depiction of Tinder’s userbase – this firm is making guesses without having any access to real data on our millions of users worldwide,” said a Tinder spokesperson.

“Here are the facts: the single largest age group on Tinder, making up more than half of our entire userbase, is 18-24, and [over] 93pc of them have never been married according to the UK’s Office of National Statistics.

“Without revealing any data about our users, simple logic should reveal that it’s essentially impossible for any of these claims to be accurate. Their methodology seems severely and fundamentally flawed.”

This article was update on 8 May with Tinder’s response to the report

Gordon Hunt was a journalist with Silicon Republic