Following a successful test period, Twitter is launching its new Curator service, allowing media outlets to perform more advanced searches and access more detailed analytics.
Curator makes it possible for media publishers – such as news organisations, production companies and broadcasters – to filter and curate Twitter content. For example, searches can now be refined by follower counts, location amd languages.
According to the social network, those who have been testing Curator have seen strong increases in audience engagement, participation and attention. "With these encouraging results, we’re opening up the product to all media publishers around the world, for free," wrote Twitter product manager Matt Dennebaum in a blog post.
Dennebaum used Tweets including '#MarchMadness' as an example of what Curator can do: "You can find Tweets including #MarchMadness, from users with 100+ followers located in the US. You can then use Curator to display the best Tweets from that search into your mobile app, during a TV show broadcast, or on any screen regardless of size."
Media publishers interested in using Curator can apply for the service here.
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