‘Instagram for mobile video’ site Viddy raises US$6m

8 Feb 2012

A US social mobile video app with more than 1m users called Viddy has raised US$6m in Series A financing. Viddy describes itself as ‘Instagram for mobile video.’

Battery Ventures led the funding round, along with co-investors Greycroft Venture and Qualcomm.

The investment will enable Viddy to expand its app to new platforms, including iPads and Android phones and tablets.

Viddy reported 40m app views for January alone and is one of the fastest-growing video platforms on iOS.

It allows users to overlay custom video and audio effects from favourite musicians, movies and celebrities.

Viddyographers can capture, beautify and share 15-second video clips using one-click actions to apply audio and visual effects.

Notable Viddy users include musicians like Linkin Park, Snoop Dogg, and Incubus, as well as celebrities like TV personality Giuliana Rancic, NFL greats Warren Sapp and Michael Strahan, and digital influencers like iJustine.

“We continue to be excited by the growth and engagement of the Viddy community, and by the visually entertaining quality of videos created and shared around the world every day,” said Viddy CEO and co-founder Brett O’Brien.

“Given the incredible growth numbers that we have seen, we’re looking forward to making Viddy available on more platforms and to more users globally.” 

John Kennedy is a journalist who served as editor of Silicon Republic for 17 years