Irish start-up targets mobile operators with location-based marketing platform

27 Feb 2013

iMobMedia is a new Irish start-up that has come up with a platform with the aim of enabling mobile operators to target consumers with offers based on user preference, profile and proximity.

iMobMedia was co-founded by Brendan Conway, an entrepreneur with 30 years of experience in the automotive, navigation and fleet management software industry, and Philip Comerford, who has worked in the telecoms industry and was a former head of innovation at Telefónica O2. Richard Wheatley, a chartered accountant, is heading up iMobMedia’s finance and commercial operations.

The idea of the iMobMedia platform is to allow mobile operators to run CRM campaigns so that customers with a high propensity to churn get offers when they go into the vicinity of mobile operator outlets.

According to the co-founders, the solution, which uses ‘geofencing’ technology, also allows a mobile operator to leverage a customer’s location and profile data to generate new revenue streams from brands, agencies and retailers.

iMobMedia is also one of 20 Irish start-ups that are set to travel to Silicon Valley in May to pitch for investment at the Irish Technology Leadership Group’s (ITLG) Global Diaspora Forum.

The company is also in the middle of its first major funding round.

Carmel Doyle was a long-time reporter with Silicon Republic