Irishman Patrick Leddy’s mobile marketing software venture Pulsate has closed a $1.5m investment round backed by PayPal and Dunnhumby Ventures, as well as Delta Partners’ Bank of Ireland Seed Fund, Enterprise Ireland and other high-profile private investors.
The new capital will be used to further accelerate Pulsate’s US growth and expansion of the platform.
Pulsate, a previous Siliconrepublic.com Start-up of the Week, today also revealed its new mobile marketing growth stack to help companies supercharge their app development.
‘Customers are in the midst of a mobile mind shift and expect content on demand that is tailored towards their immediate context’
– PATRICK LEDDY, PULSATE
The Pulsate mobile marketing growth stack consists of six products from mobile app engagement to conversation tools that build better relationships with customers plus a full analytical and geolocation marketing suite. The products can be purchased independently or collectively.
Pulsate, which is four years old and has clients that include NCR, HP, SITA, and Heineken, has developed IP to understand the signals that come from users’ devices and turn them into real-time context.
“The reality is the majority of apps are only used once, users churn within the first few days and ignore push notifications,” said Pulsate CEO and founder Patrick Leddy.
Pulsate solves these problems by simplifying how marketers communicate with their users, allowing them to send highly personaliSed campaigns that attract attention and inspire action.
“Customers are in the midst of a mobile mind shift and expect content on demand that is tailored towards their immediate context,” Leddy said.
The market vertical Pulsate is targeting is predicted to grow from $28.6bn in 2016 to $98.8bn by 2021.
Updated, 4.13pm, 5 December 2016: This article was updated to clarify in all cases that Pulsate raised $1.5m, not €1.5m.