The era of social giving – fundraising start-up Knudger gathers eight social networks

22 Oct 2012

A new social media company called Knudger Groups allows charities, sports clubs and not-for-profit firms to connect over eight social networks, including Twitter, Facebook and LinkedIn to raise donations.

An Enterprise Ireland high-potential start-up, was founded by Eoin Kennedy and John Rowen and also enables social media users to generate additional personal income from their use of social media by posting relevant commercial messages through their social networks.

When users of the service, or knudgers, connect their accounts they see the text, image, link address and details of campaign. They are also told how much per click will be donated to the charity.  

Once the knudger is happy with the campaign they can select the text and simply press knudge to post to their social network of choice. They can then see how many people have clicked on the link and how much they have generated for the charity.

The service went live at the Dublin Web Summit last week.

Harnessing the power of social media

“Charities, sports clubs and not-for-profit organisations are all hard pressed for funding and their members are limited in the amount of time they can give to time-consuming fundraising events,” Kennedy explained.

“ enables them to fundraise by reaching out through their members’ social networks and only requiring minutes of their members’ time. It also offers symbiotic advertisers an opportunity to harness the power of social media and generate referred word-of-mouth traffic for relevant campaign to their websites.”

In addition to the referred website traffic, advertising companies also have their messages ‘socially seeded’ and discussed within the different social networks.  

At the end of the campaign, the money is donated to the organisation on behalf of the advertiser. The transparent management dashboards shows all the posts, reach and click-through rates.

John Kennedy is a journalist who served as editor of Silicon Republic for 17 years