Twitter has bought a Canadian mobile news sharing app, start-up Summify, for an undisclosed sum. The move suggests Twitter wants to put some order on its non-stop fire hose of news and lore.
Summify’s goal is to connect people via mobile and social with the most relevant news for them in the most time-efficient manner.
It is understood that the entire Summify team will move from Canada to Twitter’s headquarters in San Francisco.
Summify’s digital odyssey actually began in Romania; the company joined an incubator in Vancouver and its ability to make sense out of the news stream obviously caught Twitter’s eye.
“Roughly two years ago, we moved from Romania to Vancouver after being accepted into Bootup Labs, an awesome start-up incubator," Summify said in a blog post announcing the acquisition.
“It has been an incredible journey, with lots of highs, a few lows, and many product iterations. In March 2011, we launched our email summary product and we’ve been blown away by the response ever since. Many of our users tell us we found a magical solution to a truly unsolved problem.
Our long-term vision at Summify has always been to connect people with the most relevant news for them, in the most time-efficient manner. As hundreds of millions of people worldwide are signing up and consuming Twitter, we realised it’s the best platform to execute our vision at a truly global scale. Since Twitter shared this vision with us, joining the company made perfect sense," Summify said.