Deals site gets a deal – acquires

15 May 2013

Daily deals website has been acquired by a Cork-based deals site,, for an undisclosed sum. says it will remain operational for the next couple of weeks and merchants will honour all acquired coupons. was launched in 2011 and received investment from Dragons’ Den star and Harmonia publisher Norah Casey. – which stands for ‘50pc off it’ – was also founded in 2011 and is a group buying site that offers discounts on products and services of up to 90pc.

“From the day we launched, our commitment has been to bring our subscribers outstanding offers from local businesses,” co-founder Sharon Plunkett said.

“ has a deep understanding of this market and we have been greatly impressed by their enthusiasm and the progress they have made to date. We are thrilled with this new partnership. It will ensure that our thousands of subscribers continue to receive an impressive array of local and national deals.”

Daily deals image via Shutterstock

John Kennedy is a journalist who served as editor of Silicon Republic for 17 years