Mobile marketing firm announces €500k network investment

22 Nov 2010

An Irish SMS and integrated voice response company has announced a €500k investment to expand its networks.

Phonovation said the investment will back the increased demand for its services and will increase the company’s call handling and SMS capacity by up to 50pc.

According to sales director of Phonovation, Gavin Carpenter, the investment will be used for additional hardware, hosting and staff, and is necessary to meet future demand for its services.

Big uptake

“The investment was necessary to meet this demand now and well into the future. We have seen a big uptake in combining voice and SMS services for business communications, especially amongst utility companies.

“When you add an automated telephone booking and payment service to this, you can see how effective it is as a tool for doing business. With 5 million mobile phone subscribers now in Ireland, the potential for enhancing and improving business by SMS in Ireland is huge.”

Formed in 1988, Phonovation clients include Quinn Healthcare, UPC, the Football Association of Ireland (FAI) and the Dublin Airport Authority (DAA). The company specialises in mobile app development, web design services and mobile marketing.

Phonovation is hiring three new staff members across network administration and engineering.