Snap doubles digital marketing reach after acquiring Denobi

21 Jul 2014

Snap Ireland is expanding its digital marketing services though the acquisition of web design company Denobi. This follows Snap’s acquisition of The DG Group last year.

Denobi, which has been designing and developing web solutions since 2002 for clients such as Carphone Warehouse, ComReg and Impact Trade Union, will join the digital marketing team at Snap and will provide support to customers across the 20-strong Snap franchise network around Ireland.

The acquisition will double Snap’s digital marketing portfolio in the coming year and will see the number of active websites managed by Snap increase to 1,000.

“This is a very significant move for Snap as it strongly communicates our intention to be the first port of call for businesses looking for a one-stop solution in web design, print and marketing services. Denobi brings a wealth of experience to the table as they have worked on a number of varied and very dynamic projects for clients in both the private and public sector,” said Dermot Bolger, Snap Ireland chief executive.

“Our customers’ needs are changing so we need to change with them. They want to work with a company, like Snap, who can provide specialist services, such as web design, but who also understand the big picture and see how the web design solution fits within the overall marketing strategy and how it complements the other elements of the marketing mix.

“We are the only company in Ireland to provide essential marketing services all under the one roof – and this recent acquisition further strengthens our expertise in the digital-marketing space.”

Snap has 20 centres across Ireland that employ a 130-strong team of marketers, designers and digital experts.

Digital marketing image via Shutterstock

John Kennedy is a journalist who served as editor of Silicon Republic for 17 years