Mulley to help potential digital marketing interns boost their social skills

23 May 20133 Shares

One of Ireland’s leading social media personalities Damien Mulley will this Saturday provide a free half-day intensive course in Dublin to students who want to have better experience and knowledge before applying for internships with companies that are looking for digital marketing interns.

“The reason I decided to put this on is because I keep being asked by people for internships with us but we don’t have the capacity to take them on just yet,” said Mulley, founder of the Irish Web Awards, the Social Media Awards and the Irish Blog Awards.

“So I thought the next best thing is to give them some training in what digital marketing companies work on.”

The digital marketing workshop is open to those in full-time education, and takes place at 1.30pm on 25 May at the National College of Ireland in Dublin. Places can be booked online, and will be filled on a first-come, first-served basis. Places are limited to 40.

The course will cover the essentials of social media marketing, including Facebook Business Pages, Twitter for business, and blogging and content creation, allowing attendees to build on their skillset in preparation for the workforce.

The event will also feature speakers from companies in the industry explaining how they work with interns, why it’s a valuable experience, and prospects after internship.

While many students may consider themselves digital natives, having practically grown up with Twitter and LinkedIn, that doesn’t always cut the mustard with employers who are looking for interns with expertise who could eventually become valuable members of staff.

“Those brought to interview had all created Facebook Pages as a hobby, were blogging about stuff they were interested in, and lived and breathed social. The strategy formulation and paid campaigns we can teach them, but passion for the medium is essential to start off with,” one company explained.

Social business image via Shutterstock

John Kennedy
By John Kennedy

Editor John Kennedy is an award-winning technology journalist. He joined Silicon Republic in 2002 to become the fulcrum of the company’s news service He was recipient of the Irish Internet Association’s NetVisionary Technology Journalist Award 2005 and Siliconrepublic.com has been awarded ‘Best Technology Site’ at the Irish Web Awards seven times. In 2011 he received the David Manley Award commending him for his dedication to covering entrepreneurs. His interests include all things technological, music, movies, reading, history, gaming and losing the occasional game of poker.

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