Ecolabel-approved firms to be awarded

18 Oct 2010

The European Commission’s (EC) Ecolabel scheme is to be recognised at a ceremony in Brussels this evening with awards going to organisations who have utilised the label.

The EC will announce winners of the 2010 EU Ecolabel Communication Awards at a ceremony in Brussels tonight in recognition of outstanding achievement in increasing public awareness of the EU Ecolabel – the European Union’s label for environmentally-friendly products and services and the only pan-European environmental label.

Environment Commissioner Janez Potočnik said: “EU businesses have a key role to play in changing consumption patterns. I congratulate these companies for their contribution to improving the state of the environment and in promoting a label of excellence.”

Increasing public awareness

The award, which was launched last year, recognises exceptional promotional activities to increase public awareness of the EU Ecolabel, while aiming to encourage and inspire other EU Ecolabel holders to actively take advantage of the potential of the label in their marketing activities.

Ireland is among this year’s award applications from 13 organisations, represented by Solas Ireland, who has received full Ecolabel approval. Other countries listed include Belgium, Cyprus, Czech Republic, Finland, France, Italy, Portugal, Spain, Sweden and The Netherlands.

The EU Ecolabel – the only pan-European environmental label – is a voluntary scheme launched in 1992 to encourage the production and consumption of green products and services across the European Union.