53pc of Vodafone’s Irish customers use internet on their phones – smartphone adoption up 56pc

20 Jul 2012

Vodafone’s Irish operations grew its local customer base 0.5pc year-on-year to 2.44m subscribers. The company’s mobile customer base stands at 2.2m subscribers, according to the company’s latest quarterly figures.

The number of smartphone users on Vodafone’s network grew 56pc year-on-year and the company revealed that 53pc of all Vodafone Ireland customers now use internet on their mobile devices, which includes feature phones, smartphones, tablet computers and notebooks – up 14pc year-on-year.

Vodafone Ireland fixed line voice and broadband customer numbers increased 9.3pc year-on-year, reaching 241,000.

ARPU increased by 1pc to €31.50 per subscriber.

Vodafone maintained its position as the best mobile data network in Ireland, having, in the last quarter, been independently measured to be the fastest by Metrico Wireless, a global leader in network and device testing, when compared to the other major mobile operators, across 55 test locations in Dublin, Limerick, Waterford, Cork and Galway.

As of 30 June, Vodafone Ireland’s contract base stood at 752,000, representing growth of 3.7pc, and a net addition of 27,000, on the same period last year as customers were attracted to Vodafone’s build-your-own My Way plans. 

Vodafone’s Enterprise segment continued to perform well, gaining significant customer contract wins which helped increase the base by 5pc on Q1 last year, supported by Vodafone’s verified best network for data position and also through the launch of innovative product solutions during the quarter, such as Vodafone One Net.

Vodafone maintains tight control on costs – Colao

Vodafone Group accrued revenues of stg£10.7bn worldwide, including service revenues of stg£9.9bn.

Capital expenditure during the quarter increased 7.5pc to stg£1.1bn and the company had free cash flow of stg£943m.

“Despite the difficult market conditions, particularly in southern Europe, we continue to make progress in the key areas of data, enterprise and emerging markets, while maintaining tight control of our cost base,” CEO Vittorio Colao explained.

“We remain focused on driving through significant improvements to our customers’ experience through our ongoing investment in our networks, stores and IT platforms,” Colao added.

John Kennedy is a journalist who served as editor of Silicon Republic for 17 years