Cable operator UPC has taken an interesting plunge into the mobile space (the first of many to come?) with a new bulk SMS messaging service for businesses.
According to the operator bulk messaging is one of the most effective busiess communication tools.
Citing research from Phonovation, UPC said 98pc of all SMS messages are viewed, while 62pc of SMS are remembered and 22pc are forwarded.
The new service will allow firms to send SMS in bulk to employees and customers for six cents a message.
“This service will allow businesses to drive more effective communication with their customer base and employees,” said UPC business services director Gavan Smyth.