Sales leads up 15pc in European IT sector


29 Apr 2004

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Sales leads rates in certain sectors of the European IT have increased 15pc based on an upturn in IT spending, according to Carlow-based technology marketing company Technology Sales Leads (TSL).

The global increase in IT spending has been well documented by market research companies like Gartner, Forrester and IDC. However, this is the first time in a number of years that tactical sales company TSL has actually upped its lead rates for the IT sector.

The company provides sales outsourcing solutions to technology companies with complex, expensive IT products. Clients include IBM and SAP.

TSL managing director Michael Kelly cited the enterprise resource planning, supply chain management, customer relationship management and IT security as the sectors reporting increased sales lead rates.

Kelly said: “The increase in lead rates provided to clients is a reflection of improved results that we are seeing on the ground. IT spending has definitely increased in certain sectors in Europe. In addition, many areas of Enterprise Software are coming to the end of their seven-year cycle and this is also driving increased interest in those areas.”

Kelly said that the lead rates applied to small and medium sized businesses and mid-market segments. Sales lead rates in Fortune 500 and Global 2000 lead rates remain static.

By John Kennedy