The rise and fall of HTC (infographic)

4 Sep 201523 Shares

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The HTC TyTN II from around 2008

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Last month, analysts called HTC a brand with no value. Zero. But how has the maker of such fine smartphones gone so wrong? This infographic will explain all.

A 60c slump in share price brought about the criticism, with the Taiwanese phone maker’s brand, factories and buildings not worth a thing to those in Wall Street.

HTC’s smartphone portfolio should make for good reading. Its mid-range Desire series – of which I am a user – is grand, wih nothing to really complain about, but its Premium M9, and the M8 before it, are well worth their place towards the top of the smartphone tree.

HTC: A fall from grace

But that hasn’t stopped its business model faltering to such a degree that 15pc of its workforce face the chop after HTC revealed plans to “diversify beyond smartphones” a few weeks ago.

This decade has made for uncomfortable reading for HTC, with Samsung overtaking it in 2010, before cruising away into the distance ever since.

Samsung’s domination in marketing spheres, HTC’s inability to match the specs of other premium providers, and  the struggle to maintain a grip on the lucrative Chinese market all did for the smartphone company.

What’s jarring is that it’s not long ago that HTC ruled the Android scene. So how has it all gone wrong?

Well, Tech In Asia’s infographic below should explain all.

The rise and fall of HTC

Main image via Ted Hu/Flickr

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Gordon Hunt is a journalist at Siliconrepublic.com

editorial@siliconrepublic.com