Dell in €100k virtualisation deal with pan-European pet food supplier C&D

2 Jan 2013

C&D IT manager Rosalyn Donnelly with Dell Ireland country manager Dermot O'Connell

Dell has signed a contract worth more than €100,000 to implement a virtualised hardware platform for Irish-based pet food supplier C&D Foods to help underpin the firms’s European expansion plans.

The Dell Solution Centre in Limerick tailored a solution that supported C&D’s 24-hour manufacturing system.

C&D’s European expansion plans were accelerated following its acquisition of Danish company Arovit Acquisitions, making it the second biggest private label operator in Europe’s pet food market.

According to Dell, the virtualised hardware system being rolled out will reduce the amount of power and cooling required to operate systems.

“As demand for our products continues to grow we are growing and expanding across Europe,” C&D Foods’ IT manager Rosalyn Donnelly explained.

“We needed an IT solution that can be flexible and which can keep up with the pace of expansion. We needed a system that both the company and our customers could rely on,” Donnelly said.

John Kennedy is a journalist who served as editor of Silicon Republic for 17 years