Dropbox unveils new ‘Dropbox for Business’ service

10 Apr 2013

Cloud storage player Dropbox has rebranded ‘Dropbox for Teams’ with the more enterprise-friendly moniker ‘Dropbox for Business’, and said that new single sign-in capabilities will arrive in the next month.

As well as being an increasingly compelling service that enables consumers to store and share digital content, Dropbox is hurtling towards its destiny of becoming a next generation enterprise IT company.

Single sign-on (SSO) works behind the scenes to let users sign in just once to a central identity provider, like Active Directory, and securely access all their business apps, like Dropbox. With SSO, companies can put their existing trusted identity provider in charge of the authentication process.

Dropbox says it is working with identity providers including Ping Identity, Okta, OneLogin, Centrify, and Symplified to bring SSO to customers next month.

“With all the changes we’re making to create a Dropbox that’s better for companies both large and small, it’s become clear that the name ‘Dropbox for Teams’ doesn’t quite fit anymore,” Anand Subramani, Dropbox product manager, explained.

“To better rep the features we’re building and the awesome companies that use Dropbox to create, share, and save their most important work, we realise the time has come to rename to Dropbox for Business.”

Dropbox revealed that its service is now used in more than 2m companies and 95pc of Fortune 500 companies.

Every workweek businesses save over 600m files to the cloud service.

Dropbox, which counts more than 100m users worldwide, plans to create up to 40 new jobs in Dublin.

MIT graduates Drew Houston and Arash Ferdowsi began work on Dropbox in 2007, as a Y Combinator start-up. It emerged in April last year that U2’s Bono and the Edge took part in a US$250m second-round funding of Dropbox.

John Kennedy is a journalist who served as editor of Silicon Republic for 17 years