Sony Ericsson rebrands accessories range

4 Jun 2010

Talk, Play, Listen and Go are the names of the four new Extras categories in Sony Ericsson’s accessories range for its handsets, announced as the company launches two new Bluetooth headsets – the VH110 and the VH410.

The four new categories are divided into Talk for Bluetooth and wired headsets, Play for fun accessories for mobile phones, Listen for high quality audio speakers and headphones for Sony Ericsson phones and Go for accessories that make it easy to charge or carry your handset.

“As part of our Communication Entertainment strategy, we have listened closely to consumers and their needs when developing our handsets and this ethos is no different in our accessories division,” said Jacob Sten, head of the accessories division at Sony Ericsson.

“We want consumers to experience their mobile phone to its highest potential and Sony Ericsson Extras will enable them to find the perfect accessory for their needs,” he added.

The two new Bluetooth headset launched – the VH110 and the VH410 – are in Sony Ericsson’s Greenheart collection, a power-efficient environmentally-friendly range of mobile phone and mobile accessories.

Photo: The new VH110 Bluetooth headset from Sony Ericsson