Social network Twitter is partnering with local search mobile app Foursquare to power location-based tweets.
That’s according to Business Insider sources, who say Twitter is eager to provide more relevant information to users by adding a location layer to its service.
Launched in 2009, Foursquare provides personalised recommendations of places to go based on a user’s current location.
While the partnership has not been confirmed by either firm, Twitter did outline plans to introduce location-based features in a recent analyst presentation. According to the company, tests have shown that new users who are displayed tweets tailored to the location they are in when registering a Twitter account are shown to be more likely to reopen Twitter within a month.
“Our goal is to take those learnings and scale them to the rest of the world,” a Twitter spokesman told Business Insider.
Reports suggest the new feature could be rolled out as early as the first quarter 2015.