Two-thirds of US consumers buy smartphones over any other mobile phone – Nielsen

13 Jul 2012

Two out of three Americans who bought a mobile phone in the past three months opted for a smartphone and, while Android continues to dominate as the most popular OS, Apple retains the largest manufacture share, Nielsen reports.

The Q2 2012 report shows that 54.9pc of US mobile subscribers owned smartphones as of June 2012, 51.8pc of which were Android devices.

Apple’s iOS accounts for 34.3pc of US smartphone owners, with RIM’s BlackBerry taking third place with 8.1pc.

Judging by the figures from recent purchases, it seems both Apple and Android are benefitting from RIM’s fall from grace, with BlackBerry purchases accounting for just 4pc while Android and Apple achieved shares of 54.6pc and 36.3pc respectively.

Nielsen report on smartphones

Among Android devices, Samsung has the biggest slice of the American pie with 17pc of the market, with HTC at 14pc and Motorola at 11pc.

Since Apple is the only producer of iOS devices, it maintains the biggest manufacturer share at a 34pc.

Nielsen report on smartphones

Elaine Burke is the host of For Tech’s Sake, a co-production from Silicon Republic and The HeadStuff Podcast Network. She was previously the editor of Silicon Republic.